Analyst Profile

Mark Yates

Mark Yates

Research Analyst, Government Insights and Vertical Markets

Mark Yates brings more than 10 years' experience in marketing and market research to his role at IDC. As a member of the Government Insights program for the CEE region, he works closely with other analysts to forecast markets and spending, provides strategic insight into how IT is shaping government decisions, and helps both vendors and governments optimize their technology and market decisions.

Prior to taking up his position as analyst, Yates worked in communications and training consulting for companies in CEE and the UK. He also served as IDC EMEA’s interim marketing director and spent five years as IDC CEMA’s marketing manager. In addition to promoting IDC products and services, he helped analysts turn complex research into accessible summaries, briefs, and press releases. He also gave in-depth presentations on IT markets at IDC events across the region.

Yates holds a master’s degree in communications from the University of Oregon and a bachelor’s from Iowa State University. He has also passed the first two CFA® exams and lectures on business strategy at private educational organizations.
 

Research Authored by Mark Yates

locked IDC MarketScape: U.S. and EMEA Government Records Management 2013 Vendor Assessment
Adelaide O'BrienMark Yates
Apr 2013 - Doc # GI240353    Vendor Assessment
This IDC Government Insights report presents a vendor assessment of the U.S. federal government and EMEA government records management packaged software market through the IDC MarketScape model. This assessment discusses both quantitative a...
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locked Worldwide Healthcare IT Spending Guide, 2011–2016
Sven LohseScott LundstromNina BonaguraGiuliana FolcoSilvia PiaiGary KochRoman Maceska,  Chin-Boon Lim,  Sash MukherjeeLynne A. DunbrackJudy HanoverJanice W. YoungMark Yates
Feb 2013 - Doc # HI239392    Pivot Table
This IDC Health Insights Pivot Table presents our best estimates and forecasts for the worldwide healthcare industry IT opportunity. This Pivot Table provides IT spending forecasts for the provider and payer markets by key subindustries. Wi...
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locked Central and Eastern Europe Government Sector Top 10 Predictions, 2013
Jan PetrujMark YatesMukesh Chulani
Feb 2013 - Doc # EGI01V    Top 10 Predictions
This document presents IDC's top 10 government predictions for 2013 for the Central and Eastern European government sector."Budgets continue to put pressure on governments to cut costs at the same time as the demands of big data, mobility, ...
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locked Central and Eastern Europe, Middle East and Africa Retail Industry Top 10 IT Predictions, 2013
Hana ChmelovaMark Yates
Feb 2013 - Doc # ERI01V    Top 10 Predictions
This study includes IDC's Top 10 IT predictions for 2013 for the retail sector in Central and Eastern Europe (CEE) and the Middle East and Africa (MEA).IT use in retail in CEE and MEA can look markedly different than in more developed regio...
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locked EMEA Retail 2013 Top 10 Predictions
Ivano Ortis,  Christine BardwellLuca BonacinaMark YatesHana Chmelova
Feb 2013 - Doc # GIPW52V    Event Proceeding
This IDC Retail Insights Web Conference provides a forward looking view of the retail business environment, technology trends and their impact on IT investments in 2013 and beyond across EMEA (Europe, Middle East and Africa).Discussion was ...
locked Middle East, Africa, and Turkey Government Sector Top 10 Predictions for 2013
Mukesh ChulaniMark YatesJan Petruj
Feb 2013 - Doc # ZGI01V    Top 10 Predictions
This IDC Government Insights study provides our top 10 IT market predictions for the government sector in the Middle East and Africa (MEA) in 2013, with the aim of helping government organizations and suppliers in the region make informed d...
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locked Worldwide Smart City 2013 Top 10 Predictions
Ruthbea Yesner ClarkeMark YatesMukesh ChulaniAlison Brooks, Ph.D.Lianfeng WuEiji Sasahara, Ph.D.
Feb 2013 - Doc # GI239209    Top 10 Predictions
This IDC Government Insights report provides the IDC Government Insights predictions on the key trends and business drivers in IT and related technologies that will influence Smart City development for the next 12–18 months. The predictions...
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locked Biometrics to Increase Efficiency in Retail in South Africa
Jiaqi Sun,  Mark Yates
Jan 2013 - Doc # CEMA19274    Buyer Case Study
This IDC Retail Insights provides an overview of how South African quick-service food chains might seek competitive advantage through a biometric staff register system designed to better track work and workers and reduce hand-done paperwork...
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locked Business Strategy: Online Retailing in Central and Eastern Europe
Hana ChmelovaMark Yates
Jan 2013 - Doc # CEMA19265    Business Strategy
This IDC Retail Insights study provides an overview of the online retail market in Central and Eastern Europe, its development and trends over the past few years, and country overviews and profiles of key market players in each country. The...
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locked Perspective: The Reality of Smart Cities in Western Europe — How to Move Your City Agenda Forward
Mukesh ChulaniMark YatesRuthbea Yesner Clarke
Dec 2012 - Doc # GI238668    Perspective
This IDC Government Insights Perspective provides an analysis of a sampling of 69 cities in Western Europe that are beginning projects that may serve as foundations for future Smart City implementations, implementing Smart City pilots, or a...
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locked Getting Social With Disease: How Public Health Authorities in Central and Eastern Europe can Improve Outbreak Predictions with Social Media
Mark Yates
Dec 2012 - Doc # CEMA19188    Perspective
Governments by their nature are conservative organizations. With the possible exception of defense, most central and local government departments are slower than entities in the private sector to adopt the latest IT tools – whether somethin...
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More Research authored by Mark Yates