Analyst Profile

Adelaide O'Brien

Research Manager

Adelaide O'Brien is Research Manager and responsible for Government Insights research regarding sourcing decisions within government. Adelaide began her career working in various state and local governmental positions, including Minnesota State Government, Boston City Government, and the Attorney General of Texas. She draws on more than 20 years of experience in high-tech corporations, where she successfully led product management, marketing, and services businesses targeted to government and commercial business requirements. Prior to joining Government Insights, Adelaide served as Director of Marketing for Avaya, where she was responsible for transforming traditional maintenance into a $2B service business that enables customers to migrate to the latest VoIP technology, including security planning services, hosted, outsourced, and managed solutions.

During her career, she also developed business-to-government marketing strategies, and won the ITSMA marketing excellence award for the creation of a marketing program that leverages business intelligence to provide commercial and government customers reports of results and value unique to their business operations.

Adelaide has a Masters of Public Affairs from the University of Texas, where she published several articles on government policies and processes, and a Masters of Business Administration from the University of St. Thomas in St. Paul, Minnesota. She is actively engaged in ACT/IAC as well as Women in Technology.

Research Authored by Adelaide O'Brien

The Proposed 2011 Federal Budget: Lofty Goals Meet Sensible IT Strategy — Can This Marriage Work? Shawn P. McCarthy, Thom Rubel, Adelaide O'Brien Feb 2010 - Doc # GI221984      Perspective This IDC Government Insights Perspective provides an analysis of the information technology portion of the U.S. fiscal year 2011 budget. This week, President Obama sent Congress a $3.8 trillion budget plan that includes a propo ... purchase document

2010 State of the Union:Heating Up IT Investments During a Budget Freeze Shawn P. McCarthy, Adelaide O'Brien, Thom Rubel Jan 2010 - Doc # GI221868      Perspective This IDC Government Insights Perspective provides an analysis of the technologies, solutions, and services that are impacted by President Obama's 2010 State of the Union address and the information technology implications from ... purchase document

IDC Insights Predictions 2010: Government Thom Rubel, Alison Brooks, Ph.D., Jan Duffy, Alex Kim, Shawn P. McCarthy, Adelaide O'Brien Jan 2010 - Doc # GI1CAG10      Event Proceeding In this IDC Government Insights web conference, Thom Rubel, (Vice President of Research, IDC Government Insights), Dr. Alison Brooks (Research Director, Public Sector), Jan Duffy (Research Director, EMEA), Alex Kim (Research Di ...

Government Citizen Service Delivery Hits a New "High" — But Transformation Is Beyond 2010 Adelaide O'Brien Jan 2010 - Doc # GI221688      Perspective This IDC Government Insights Perspective discusses government's new efforts to achieve its goals regarding service delivery to citizens, businesses, and other government agencies. Today, more than ever, citizens are looking for ... purchase document

U.S. Government 2010 Top 10 Predictions Thom Rubel, Adelaide O'Brien, Shawn P. McCarthy Jan 2010 - Doc # GI221484      Top 10 Predictions This IDC Government Insights report discusses the top 10 predictions for 2010 that will heavily influence the direction and magnitude of IT investment, management, and evaluation. It also presents four key market drivers affect ... purchase document

Best Practices: A ProveIT Case Study — Comprehensive CRM Solution Improves Beneficiary Services at Medicare Services Adelaide O'Brien Dec 2009 - Doc # GI221384      Market Overview This IDC Government Insights report details a ProveIT case study, which illustrates "best in class" examples of government leadership, skilled program management, fact-based decisions, and integration of multiple vendors to bet ... purchase document

Open and Collaborative Government: Let the Games Begin Adelaide O'Brien Dec 2009 - Doc # lcUS22142909      IDC Link Amid agency calls for games and video contests to inform citizens, where one such award winner, a doctor, raps about washing hands and getting flu shots to avoid H1N1, open government directives just ratcheted up a notch. The Open Governmen ...

Government + Social Media = How to Govern Its Use Adelaide O'Brien Oct 2009 - Doc # lcUS22034309      IDC Link Web 2.0 is significantly changing the way government works, interacts, and collaborates, and yet government agencies are challenged to use social media in ways that reach well beyond their internal business needs. Agencies are exploring Web ...

Vendor Assessment: Sustainability Services for Government Adelaide O'Brien, Gard Little Oct 2009 - Doc # GI220129      Market Overview This IDC Government Insights report examines how sustainability has moved beyond hype or window dressing for many organizations to become a growing concern for business leaders, making sustainability services very prominent rig ... purchase document

New U.S. Federal Government IT Leadership: The Three IT Tenors Set the Tone at the Top Adelaide O'Brien Sep 2009 - Doc # GI219852      Perspective This IDC Government Insights Perspective covers the current administration's leadership in Web 2.0 technologies, including a presidential campaign that set the stage for grassroots empowerment and the identification of agency p ... purchase document

More Research authored by Adelaide O'Brien